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Joel Bennett

As a professional industrial design and marketing consultant, I have been involved in starting businesses and designing products and services for more than 25 years. While volunteering as a mentor during the first Triad Startup Lab in 2013, I discovered that my skills could help others succeed. I realized then that I was passionate about helping startups and wanted to make an impact on the entrepreneurial community in Greensboro.

Entrepreneurship Connections

I am extremely proud of the energy, momentum and success of the Greensboro Partnership Entrepreneur Connection. Since 2013, hundreds of entrepreneurs have engaged in our events and programs, including 40 companies that received critical early support in business modeling, marketing, funding and development through the Triad Startup Lab business accelerator.

Starting a business is no small effort. Because every challenge is an opportunity to fail, new entrepreneurs often need assistance getting started. Fortunately in Greensboro, entrepreneurship is part of our culture. Startups can find the support they need to succeed.

Great Source for Resources

New entrepreneurs find resources, encouragement, and mentors through our synergistic system of entrepreneurial support platforms including the Greensboro Partnership Entrepreneur Connection and Chamber of Commerce, Greensboro Economic Development and Business Support department and M/WBE program, GTCC Small Business Center, UNCG Entrepreneurship Center, Nussbaum Center for Entrepreneurship, N.C. Small Business Technical Development Center, N.C. Military Business Center and SCORE.


Collaboration is key to making it work. Entrepreneurial support entities work closely together to maximize the impact of the programs taking place around the city all year long. In addition, several key platforms – Coworking space, maker space, accelerator, and incubator – exist in close geographic proximity, forming what economic development experts call a business development cluster. In Greensboro, downtown coworking spaces like Co//ab and HQ Greensboro, The Forge (maker space), Triad Startup Lab accelerator, and the Nussbaum Center incubator are the perfect combination to spawn new businesses and opportunities.

Greensboro is very lucky to have such a large team of support organizations all working to bring capital, know-how, and momentum to our entrepreneurial community.

Published in 1808 Magazine

Written by Joel Bennett

Joel Bennett

I am a strategic thinker, and a tactical doer

Online Portfolio:

Product/Industrial Designer, Inventor, and Creative Graphic Designer who combines Lean Startup methods with marketing strategy and research, visual identity, branding and presentations. I use Design Thinking as a method of exploration and work as a group facilitator with scientists, engineers and business/financial professionals to define and develop new and innovative platforms that result in commercialization.

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